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Todd is a manager in the technology field with qualifications in data networking, voice over IP telephony, technical sales, blogging, and marketing, both print and electronic.

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Thursday, June 29, 2006
What Makes You Uncomfortable?
It is my firm belief that the difference between being average and being great is a willingness to do the things that make you uncomfortable. Average ordinary people avoid the things that make them uncomfortable. Successful people attack those things.

I make about fifty phone calls every day. There are always a few of them that make me squirm. People that were rude or gruff, or for whatever reason, I just don't want to make those calls. I make those calls first. Not quite first, but in the first, say five calls. I pick up the phone and make a couple of easy calls first. People I know will be happy to hear from me or maybe don't usually pick up the phone. Those first couple get me loosened up. Then it is right into whatever call I fear the most. I keep scrolling through my calls and stopping on the ones that make my heart rate jump. As soon as I get that feeling, I make that call. I keep doing that until my heart rate stays even as I view all of my calls.

You see, I used to pass those phone calls up. Usually until I had no choice but to make them. What would happen is every time I would scroll past those calls, my anxiety level would step up a notch. I would spend the entire day getting more anxious and riddled with fear. Then, when I couldn't wait any longer, I would make those calls. The funny thing was, once those calls were done, I had an incredible feeling of relief.

Then one day, I remember my own saying. I starting making those calls first. Now I make it through the day with very little anxiety and my sales are climbing. It is amazing what a huge difference a little adjustment can make.

So, what makes you uncomfortable?

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